eNewsletters are geared towards increasing the number of visitors to your site by keeping them up to date and involved in the going-ons of your company. eNewsletters engage your members on a regular basis and remind them of your services, your special offers or any events/activities that you may be hosting.
Three simple steps is all it takes to start sending out your own eNewsletters:
- Create eNewsletter - As easy as writing an email you can add and edit sections of your eNewsletter as well as insert images with ease and precision.
- Send eNewsletter - Easily manage your subcribers and send to selected subscriber lists. Existing lists can be imported and new lists can be added via a subscibe form on your website.
- Analyze eNewsletter - In real-time you can see who has opened your eNewsletter at what time, on what date, which links they clicked, how many times they opened it plus more.
3. Analyze eNewsletter:
For more information on the other statistics available for tracking eNewsletters please visit our blog post on "eNewsletter Tracking Statistics".
On the "Reports" tab you can see a snapshot of the eNewsletters you have already sent. Select a report here for further details:
A summary page will appear as shown above. This gives you a snapshot of various statistics including:
- A timeline showing the number of opens and the number of links which have been clicked.
- The number of unique opens.
- The number of opens to date.
- The number of emails which could not be delivered (bounced) expressed as a number and a percentage.
- The number of emails not opened.
- The percentage of recipients opened so far.
- The percentage of people who clicked a link (also expressed as a number).
- The percentage of people who unsubscribed (also expressed as a number).
- The number of people who marked it as spam (also expressed as a percentage).
- The most popular links clicked and the number of clicks they received.
For more information on the other statistics available for tracking eNewsletters please visit our blog post on "eNewsletter Tracking Statistics".
| eNewsletter Projects | |
| Hiking Hong Kong Hiking Hong Kong send monthly enewsletters to their members informing them of updated website content including new hikes and of upcoming events. |
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| Clear The Air Hong Kong Clear The Air send a monthly eNewsletter to their members to inform them of upcoming meetings, events and current news items. |
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| Sea Lagoon send out eNewsletters to their members when special offers are available. | |