It is becoming easier and more widely accessible. The outcome is either very good or it is very bad. What you do about it is up to you. However if you are not aware about it, then there is nothing that you are doing about it, and your potential for failure has increased substantially. 
As Search [...]

SMM or Social Media Marketing is all about engaging with the community on the topic that you can help them with. Be this product advice, service support, or general community support, the aim is to create a buzz within your community. This helps to build your reputation in your industry as you are actively involved [...]