Search Engine Marketing Technology» Social Media Marketing

The Link Between Search and Social – Recommended Reading

admin — Mon, 14 Sep 2009 06:35:05 +0000

Linda Evans from Search Engine Watch explains the important link between search and social media and why you should not be afraid of social media – particularly of social media being beyond your control.

Social media is becoming the corner stone of the web, evolving every day and challenging the search engines at their own game.

People no longer only use search engines to find products and services. They listen to Twitter, browse Facebook, check out online reviews and surf on their mobile phones.

Twitter and Facebook Help Build Blog Reputations

admin — Thu, 20 Aug 2009 07:45:48 +0000

It is well known that Twitter is filled with people posting useless comments which are more of a hindrance than anything – which is one of the reasons why I personally do not use it. I have enough distractions as it is, without the added distraction of Twitter.

In fact eMarketer have released some stats which show exactly how much rubbish is floating around on Twitter. The stats (August 2009) show that 40.55% of Tweets were deemed “Pointless Babble”. That with an additional 3.75% of spam and you are starting to approach a value that would make Twitter perhaps only 50% useful.

Tweets Worldwide By Content Category, August 2009

There is an upside to all this useless chatter on Twitter (and Facebook). It used to be on blogs.

This means that blogging will gain a higher reputation now that Twitter has taken much of it’s useless blog posts away. This will mean that more of the information found on blogs will actually be meaningful and therefore gain a higher ranking / reputation from search engines.

Talking About Online Photo Sharing

admin — Fri, 03 Jul 2009 01:53:11 +0000

I recently decided to setup an online album for my Hiking photos that I have taken in Hong Kong. You can check them out here: http://www.flickr.com/photos/852michael/

So what is the big deal about online photo sharing? Find out more in the video below:

Talking About Twitter

admin — Thu, 02 Jul 2009 10:14:43 +0000

I’m not that much into Twitter – Perhaps because not that many of my friends are using it. However I did find this nifty video of it which explains its uses to a T. Watch and Learn.

Get Involved in Social Media Marketing – Recommended Reading

admin — Mon, 22 Jun 2009 02:00:27 +0000

Liana Evans from Search Engine Watch discusses the ins and outs of social media marketing. She discusses how to get involved in conversations, how consumers want to connect and why you shouldn’t be afraid of social media in this article on how to “Get Your Head Out of the Sand“.

Talking About Social Media

admin — Tue, 09 Jun 2009 10:25:57 +0000

I have recently discovered these handy and easy to understand videos from commoncraft. Below is an easy to understand video on Social Media and how it can be beneficial to you:

Social Media Maxims – Recommended Reading

admin — Mon, 08 Jun 2009 09:14:41 +0000

Erik Qualman from Search Engine Watch has written this article on “15 Social Media Maxims for Marketers” which talks about ways to succeed in the world of Social Media. This is an interesting read showing just how popular Social Media is and why we should take full advantage of it.

Negative Reviews of your Business – Recommended Reading

admin — Fri, 05 Jun 2009 03:34:12 +0000

David Ingram from Search Engine Land has written this article on “How to Handle Negative Reviews of your Business“.

David gives you seven tips on how to manage your reputation online and says that you should not fear bad reviews.

Social Media Strategy – Recommended Reading

admin — Sun, 17 May 2009 02:03:17 +0000

Joe Lovett from iProspect delves into the world of Social Media in this article titled “A Social Media Reality Check: Time To Get Serious“.

Joe looks at several aspects of social media including:

Understanding the value of social media
The power of social media in action
Why social media works
Putting social media into action

Also discussed is how to develop an effective social media strategy through several key areas:

Step 1: Assess your reputation.
Step 2: Establish credibility.
Step 3: Enhance your image.
Step 4: Monitor your landscape.

In general, this article shows that social media involves more than just creating a Facebook page. This article shows that “Marketers who get serious with social media will derive serious value from it. It’s that simple.”

Social Media on Ning – Recommended Reading

admin — Sun, 10 May 2009 00:12:33 +0000

Sage Lewis from Search Engine Watch has written this review on Ning, a private social network, which can help you to interact with your clientel. You can engage your customers and prospects on any topic of your choice. Find your niche and make yourself known to potential customers while helping them out at the same time.

Read this article on “Building Links by Building Trust” to learn more.

You may also read more on Social Media Marketing in our articles entitled “What is Social Medial Marketing?” and “Social Media Reputation“.