In this three part series I will describe the basics of Search Engine Optimization (SEO). This is what is usually included in a website design that claims to be “Search Engine Friendly”. Many website designers will use this term to give the impression that their websites will be indexed and ranked highly by search engines [...]
In this three part series I will describe the basics of Search Engine Optimization (SEO). This is what is usually included in a website design that claims to be “Search Engine Friendly”. Many website designers will use this term to give the impression that their websites will be indexed and ranked highly by search engines [...]
We often get fixated on achieving high rankings in search engines and then just leave it at that. Investing in Search Engine Optimization (SEO) and/or Pay Per Click (PPC) management is not where it stops. Taking SEO one step further into content optimization can result in large (positive) changes to increase Return On Investment (ROI). [...]
We’ve talked about link building before in the recommended reading video from Rand Fishkin from SEOmoz. Rand continues in this video below by explaining the dangers of using link farms to build links pointing to your website, thereby being an attempt to increase your visibility in search engine listings.
Link farms were commonly used in the [...]
Joshua Palau from Search Engine Watch helps clients understand the relevance and importance of SEO, and understanding SEO when it is carried out on their websites in this article “Why Settle For Best Practices?” as well as in this follow up article “Why Settle For Best Practices? Part 2“.
In the first part, Joshua distinguishes the [...]
Mark Jackson from Search Engine Watch discusses how to choose a Search Engine Optimization (SEO) firm in this article entitled “Selecting an SEO Firm: The What, How, and Who“.
For a company new to SEO, it is often very difficult to choose a reputable Search Engine Optimization company. Without a basic understanding of SEO, it can [...]
In this three part series I will describe the basics of Search Engine Optimization (SEO). This is what is usually included in a website design that claims to be “Search Engine Friendly”. Many website designers will use this term to give the impression that their websites will be indexed and ranked highly by search engines [...]
I was recently asked by a client whether adding images to their site will increase their visibility in search engines. It isn’t a question I come across often, however it is indeed a valid enquiry.
If the pictures are relevant to the keywords targeted, then they may increase visibility on sites like Google Image search, however [...]
When setting up a website for multiple countries it can often lead to dilemmas as to how to approach the subject when incorporating Search Engine Optimization (SEO) into the mix. Multiple questions arise:
Where should I host my website?
Should I invest in a country specific domain name?
How can I build website visibility within each individual country?
How [...]
Rand Fishkin from SEOmoz.org often releases some great videos, articles and insight into Search Engine Optimization (SEO). Today we bring your attention to this video on “Off-Site Over-Optimization”.
In this video, Rand talks primarily about links that point to your website – that is – someone who has placed a link on their site pointing to [...]
