Hitwise data for January 2009 shows that Google continue their upwards trend to grab most of the searches carried out in the US. Google are now grabbing 72.09% of all searches in the US which is up 9% over the previous year.
Yahoo have lost 15%, MSN have lost 21% and Ask has also lost 21% [...]

It looks like Google may be introducing paid search without using keywords to target clicks in sponsored results on Google. This would be done by way of choosing categories that your business is related to. Read more on Paid Search Without Keywords here.
What effect this will have on Google’s ranking system (quality score) may be [...]

Rand Fishkin from SEOmoz talks about email Marketing (and a little SEO) in this Video below. Although this content is a little more technical, the general gist of it is easily understood.

SEOmoz Whiteboard Friday – Email Marketing and SEO from Scott Willoughby on Vimeo.

Eric Enge from Search Engine Watch discusses the ins and outs of investing in either Pay Per Click (PPC) campaigns or Search Engine Optimization (SEO). The are many advantages in investing in either one or the other, however many people do not understand that SEO usually offers a better Return On Investment (ROI). Because of [...]

David Delka from Search Engine Watch puts into perspective the cost benefits of employing a professional Search Engine Optimizer in this article “Quality SEO Pays For Itself“. The main points discussed are:

Most executive management teams don’t yet fully understand the economics and far-reaching business implications of SEO.
Search engine marketing’s transformation of legacy enterprise profitability is [...]

David Mihm writes this article at Search Engine Land on “Do-It-Yourself SEO Advice For SMBs“. David takes us through a few steps that show that your average Small to Medium Business can do something to market themselves on-line. As David says,
“Many SMBs, however, simply have a “Do-It-Yourself’ mindset. It’s that mindset that encouraged many owners [...]

Kristen Bender from Search Engine Land discusses the importance of bidding on your brand terms, especially during those times which are the toughest in this article entitled “PPC Recession Strategy: 7 Reasons To Keep Bidding On Your Brand Terms“.

Joshua Palau from Search Engine Watch helps clients understand the relevance and importance of SEO, and understanding SEO when it is carried out on their websites in this article “Why Settle For Best Practices?” as well as in this follow up article “Why Settle For Best Practices? Part 2“.
In the first part, Joshua distinguishes the [...]

Keywords are the essence of Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. Keywords are what drives the web. When someone is looking for a product or service they usually visit a search engine such as Google or Yahoo and type a few keywords (referred to as a keyword phrase) into the search [...]

Search Engine Marketing is the practice of making one’s website visible in search engines such as Google or Yahoo, the two most popular search engines in Hong Kong. Two main ingredients to Search Engine Marketing (SEM) are Search Engine Optimization (SEO) and Pay Per Click (PPC) management.
Pay Per Click management involves placing paid adverts on [...]