Posts Tagged ‘Return On Investment’

Google Domination & Longer Search Queries

Hitwise data for January 2009 shows that Google continue their upwards trend to grab most of the searches carried out in the US. Google are now grabbing 72.09% of all searches in the US which is up 9% over the previous year.
Yahoo have lost 15%, MSN have lost 21% and Ask has also lost 21% [...]

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Selling SEO Projects Against PPC Campaigns – Recommended Reading

Eric Enge from Search Engine Watch discusses the ins and outs of investing in either Pay Per Click (PPC) campaigns or Search Engine Optimization (SEO). The are many advantages in investing in either one or the other, however many people do not understand that SEO usually offers a better Return On Investment (ROI). Because of [...]

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Improve your SEO Landing Pages – Recommended Reading

Do you want to know “5 Ways to Improve your SEO Landing Pages“? Then hop on over to SEOmoz and read this insightful article on just that.
Sam Niccolls discusses the ways to increase your conversions and thus your Return On Investment (ROI) by optimizing the pages on which your visitors, and thus potential clients land.
Perhaps [...]

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Twitter Traffic Unreliable – Recommended Reading

Although this article on “How Twitter Might Send Far More Traffic Than You Think” is a little more on the advanced side with some technical jargon thrown in, it is interesting nonetheless.
It shows that tracking visitors to your website might be unreliable through several Twitter programs such as Tweetie. Some of these programs open links [...]

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