Search Engine Marketing Technology» Long Tail http://www.semtek.net/blog Get Ahead of the Rest Mon, 13 Dec 2010 03:47:08 +0000 http://wordpress.org/?v=2.8 en hourly 1 The Long Tail of SEO and PPC http://www.semtek.net/blog/2009/09/the-long-tail-of-seo-and-ppc/ http://www.semtek.net/blog/2009/09/the-long-tail-of-seo-and-ppc/#comments Fri, 11 Sep 2009 10:09:07 +0000 admin http://www.semtek.net/blog/?p=288 Rand Fishkin from SEOmoz explains how the long tail works and why it is so important to target the long tail in this video below:

SEOmoz Whiteboard Friday – Ignore the Tail at Your Peril! from Scott Willoughby on Vimeo.

The long tail can be applied to both Search Engine Optimization (SEO) and Pay Per Click (PPC) management alike.

I have seen many clients and SEO/PPC agencies alike who target the “fat head” and/or “chunky middle” (see the video for an explanation), even sometimes just the “fat head” – but they do not consider or even recognize the long tail.

As Rand explains, up to 75% of all traffic can come from the long tail. Therefore if you are only targeting the “fat head” and/or “chunky middle”, you are missing out on most of the traffic that could be coming to your website, and the most relevant traffic at that!

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