Rand Fishkin from SEOmoz explains how the long tail works and why it is so important to target the long tail in this video below:

SEOmoz Whiteboard Friday – Ignore the Tail at Your Peril! from Scott Willoughby on Vimeo.
The long tail can be applied to both Search Engine Optimization (SEO) and Pay Per Click (PPC) [...]

Hitwise data for January 2009 shows that Google continue their upwards trend to grab most of the searches carried out in the US. Google are now grabbing 72.09% of all searches in the US which is up 9% over the previous year.
Yahoo have lost 15%, MSN have lost 21% and Ask has also lost 21% [...]

Andy Atkins-Krüger from Search Engine Watch explains in this article why it is very important to develop keywords from scratch in your native language, rather than translating them from one language to another.
Not only are there differences with English from one country to another – England, Australia, America – but translating from one language to [...]

What are the “Top Signs [that] Your Site Isn’t Ready for Prime Time“? Not sure? Well then you should take a look at this article written by Mark Jackson @ Search Engine Watch.
Mark looks at some important aspects that will determine if you have any chance to make an impact on the web with your [...]

“Taking the Fear Out of Web Analytics for Your Small Business” is not as easy as it sounds as web analytics software such as Google Analytics can be very complex if used to its maximum capabilities. However, so can Microsoft Word, but most people only scrape the surface of possibilities.
Carrie Hill from Search Engine Watch [...]

When searching for stuff on the web do you often come across search results that are inaccurate? Well if you know a few simple shortcuts, you can find what you are looking for quickly and easily. Lee Lefever explains how to do so in the video below:

In this three part series I will describe the basics of Search Engine Optimization (SEO). This is what is usually included in a website design that claims to be “Search Engine Friendly”. Many website designers will use this term to give the impression that their websites will be indexed and ranked highly by search engines [...]

We all know that content is king in search engine optimization, however you can’t just slap any old text on your website and expect search engines to see a bunch of content and rank your website high in their search results. Content needs to be caressed, loved and nurtured. It needs a gentle touch to [...]

Keywords are the essence of Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. Keywords are what drives the web. When someone is looking for a product or service they usually visit a search engine such as Google or Yahoo and type a few keywords (referred to as a keyword phrase) into the search [...]