I was recently asked by a client whether adding images to their site will increase their visibility in search engines. It isn’t a question I come across often, however it is indeed a valid enquiry.
If the pictures are relevant to the keywords targeted, then they may increase visibility on sites like Google Image search, however [...]

We all know that content is king in search engine optimization, however you can’t just slap any old text on your website and expect search engines to see a bunch of content and rank your website high in their search results. Content needs to be caressed, loved and nurtured. It needs a gentle touch to [...]

Keyword Density is analysed when carrying out Search Engine Optimization (SEO) and measures the percentage of keywords in relation to the content on the page, in the coding, in a URL or in the anchor text in links pointing to your website. The usual formula for keyword density is ‘the number of times a keyword [...]