Definitions
Listed below are some common acronyms and definitions of terms used throughout this blog that may be technical in nature:
| SEO | Search Engine Optimization – The practice of optimizing ones website so that search engines such as Google may rank it highly in their natural search engine results. |
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| PPC | Pay Per Click – Sponsored search results are traditionally listed at the top and right hand side of search engine listings. |
| CTR | Click Through Rate – Relating to Pay Per Click, the Click Through Rate is the number of clicks an ad recieves divided by the number of impressions. |
| Impressions | Relating to Pay Per Click, the number of impressions are the number of times an ad has been displayed in a search engine, on sponsored pages or on the content network. |
| Google AdWords | Google AdWords is the Pay Per Click engine that Google uses to display ads on its search engine. |
| Yahoo Search Marketing | Yahoo Search Marketing is the Pay Per Click engine that Yahoo uses to display ads on its search engine. |
| Clicks | Clicks refer to the number of times an ad has been clicked on. |
| SEM | Search Engine Marketing is the advertising of a website on a search engine. Search Engine Marketing consists of Pay Per Click (sponsored results) and Search Engine Optimization (natural results). |
| SMM | Social Media Marketing is the practice of getting engaged with the community through social media sites such as Facebook or Ning. The main advantages are to generate exposure, opportunity & sales. |
| SMO | Social Media Optimization refers to the practice of getting your product or service more widely known within your social community. |
