There is often the question of whether analytics should be carried out in-house or if an external agency should be involved. Check out this video on Data Driven Discussions: Bottlenecks to Implementing Analytics – Is an Agency Needed? to find out the pros and cons of investing in either a search agency or an in-house [...]

The team at Google Analytics discuss the bottlenecks of implementing Google Analytics onto websites to measure statistics.

“Taking the Fear Out of Web Analytics for Your Small Business” is not as easy as it sounds as web analytics software such as Google Analytics can be very complex if used to its maximum capabilities. However, so can Microsoft Word, but most people only scrape the surface of possibilities.
Carrie Hill from Search Engine Watch [...]