Rand Fishkin from SEOmoz.org often releases some great videos, articles and insight into Search Engine Optimization (SEO). Today we bring your attention to this video on “Off-Site Over-Optimization”.
In this video, Rand talks primarily about links that point to your website – that is – someone who has placed a link on their site pointing to [...]

Let me start off by saying that there is only one mistake you can make when optimizing your website to appear higher in search engine ranking results.
Search Engine Optimization (SEO) is a talent in terms of applying the correct amount of optimization in order to achieve the best results in terms of website visibility on [...]

We all know that content is king in search engine optimization, however you can’t just slap any old text on your website and expect search engines to see a bunch of content and rank your website high in their search results. Content needs to be caressed, loved and nurtured. It needs a gentle touch to [...]

When choosing a domain name for your website it is important to take these 8 things into consideration.

People will be typing this address into their browsers to visit your site so it needs to be easy to spell so as to avoid people not getting to the site.
It needs to be easy to remember so [...]

Keyword Density is analysed when carrying out Search Engine Optimization (SEO) and measures the percentage of keywords in relation to the content on the page, in the coding, in a URL or in the anchor text in links pointing to your website. The usual formula for keyword density is ‘the number of times a keyword [...]

Keywords are the essence of Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. Keywords are what drives the web. When someone is looking for a product or service they usually visit a search engine such as Google or Yahoo and type a few keywords (referred to as a keyword phrase) into the search [...]

Many services available to submit your website to hundreds of search engines are a waste of time. This is due to the fact that unless your website has been optimized, at least with the most basic optimization tags (title, meta keyword, meta description), then submission to any search engine is going to rank extremely poorly.
Further, [...]

The term “Black Hat” is used often in Search Engine Optimization and is one of the reasons why so many people are unsure of what Search Engine Optimization has to offer and whether SEO is safe to carry out without getting their website banned on search engines, which is the last thing anyone wants.
Black Hat [...]

Customers are often misinformed by Website design companies who do not offer or specialize in Search Engine Optimization (SEO), that SEO is either not needed or only implemented after the website is built. This can become a major problem.
The best time to implement Search Engine Optimization is in the early stages of website design. Since [...]

There is often a large debate on whether to use Search Engine Optimization (SEO) or Pay Per Click (PPC) management as to which of these services is the most valuable to use and which will give you the best Return On Investmest (ROI), and rightly so.
Both services have their advantages and disadvantages, however, what is [...]