Rand Fishkin from SEOmoz explains how the long tail works and why it is so important to target the long tail in this video below:

SEOmoz Whiteboard Friday – Ignore the Tail at Your Peril! from Scott Willoughby on Vimeo.
The long tail can be applied to both Search Engine Optimization (SEO) and Pay Per Click (PPC) [...]

Rand Fishkin from SEOmoz talks about email Marketing (and a little SEO) in this Video below. Although this content is a little more technical, the general gist of it is easily understood.

SEOmoz Whiteboard Friday – Email Marketing and SEO from Scott Willoughby on Vimeo.

Andy Atkins-Krüger from Search Engine Watch explains in this article why it is very important to develop keywords from scratch in your native language, rather than translating them from one language to another.
Not only are there differences with English from one country to another – England, Australia, America – but translating from one language to [...]

Eric Enge from Search Engine Watch discusses the ins and outs of investing in either Pay Per Click (PPC) campaigns or Search Engine Optimization (SEO). The are many advantages in investing in either one or the other, however many people do not understand that SEO usually offers a better Return On Investment (ROI). Because of [...]

Sean McCarthy from iProspect gives us five tips on ways to occupy more search listings in international markets in this article on “5 SEO Tips For Nabbing International Search Real Estate“.
The five tips explained in greater detail within the article are:

Country-Level Domain Name.
Country-Specific Domain Hosting.
In-Market External Linking.
Language Revision
Localized Blogging

Again, we are reminded that having a [...]

Matt @ Google explains the importance of website server location – something which many companies skimp on, but which actually is very important.

What are the “Top Signs [that] Your Site Isn’t Ready for Prime Time“? Not sure? Well then you should take a look at this article written by Mark Jackson @ Search Engine Watch.
Mark looks at some important aspects that will determine if you have any chance to make an impact on the web with your [...]

David Delka from Search Engine Watch puts into perspective the cost benefits of employing a professional Search Engine Optimizer in this article “Quality SEO Pays For Itself“. The main points discussed are:

Most executive management teams don’t yet fully understand the economics and far-reaching business implications of SEO.
Search engine marketing’s transformation of legacy enterprise profitability is [...]

Herndon Hasty from Search Engine Watch explains in an easy to understand way how to organise web site content in an effective way for both your visitors and for search engines in regards to Search Engine Optimization (SEO).
“[Visitors] will come only if you’ve structured your information in a way that’s easy for visitors to navigate, [...]

When choosing your hosting company (or the server where you will store your website on) it is important to keep in mind several things:

The Speed of the Hosting:

When a visitor arrives at your website, you want them to see your content instantly. The worst thing is to arrive at a website and have to wait [...]