Rand Fishkin from SEOmoz explains how the long tail works and why it is so important to target the long tail in this video below:

SEOmoz Whiteboard Friday – Ignore the Tail at Your Peril! from Scott Willoughby on Vimeo.
The long tail can be applied to both Search Engine Optimization (SEO) and Pay Per Click (PPC) [...]

Hitwise data for January 2009 shows that Google continue their upwards trend to grab most of the searches carried out in the US. Google are now grabbing 72.09% of all searches in the US which is up 9% over the previous year.
Yahoo have lost 15%, MSN have lost 21% and Ask has also lost 21% [...]

It looks like Google may be introducing paid search without using keywords to target clicks in sponsored results on Google. This would be done by way of choosing categories that your business is related to. Read more on Paid Search Without Keywords here.
What effect this will have on Google’s ranking system (quality score) may be [...]

Eric Enge from Search Engine Watch discusses the ins and outs of investing in either Pay Per Click (PPC) campaigns or Search Engine Optimization (SEO). The are many advantages in investing in either one or the other, however many people do not understand that SEO usually offers a better Return On Investment (ROI). Because of [...]

When testing and refining your Google AdWords Pay Per Click (PPC) account it is important to take good care of your ad text as well as your bids on relevant keyword phrases and Click Through Rate (CTR).
Often Ad Text is overlooked as it would appear that your bid price and CTR are more important. This [...]

Kristen Bender from Search Engine Land discusses the importance of bidding on your brand terms, especially during those times which are the toughest in this article entitled “PPC Recession Strategy: 7 Reasons To Keep Bidding On Your Brand Terms“.

When writing ads and building campaigns for Pay Per Click (PPC) advertising it is important to do so in such a fashion that builds upon brand loyalty and instills trust into visitors that your brand and what you offer are of value to the visitor.
In this article on “Paid Search: Building Brand Loyalty Two Seconds At [...]

Click Fraud can be a real worry for advertisers on Pay Per Click (PPC) engines, especially the smaller ones. If it is not a concern to you, perhaps it should be. You should at the least understand what click fraud is and how it affects you.
In this article on “Click Fraud 101“, Ron Jones from [...]

John Federman discusses the success available to search engine advertisers in this article on “Paid Search: Moving Beyond The Keyword“.

Keywords are the essence of Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. Keywords are what drives the web. When someone is looking for a product or service they usually visit a search engine such as Google or Yahoo and type a few keywords (referred to as a keyword phrase) into the search [...]