Search Engine Marketing Technology» Mobile

Mobile Search 101 – Recommended Reading

admin — Tue, 15 Sep 2009 07:12:15 +0000

With mobile communications advancing at the rate they are, it is likely that we will see more and more websites adapting to mobile formats as well as Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising catering for this market also.

Mobile advertising is poised to grow 74 percent this year to $913.5 million. It’s then predicted to accelerate in 2011 and then reach $13 billion in 2013.

Mobile Search 101 by Ron Jones at Search Engine Watch explains where we are with mobile phone technology and where we are likely to go in the future.

The Link Between Search and Social – Recommended Reading

admin — Mon, 14 Sep 2009 06:35:05 +0000

Linda Evans from Search Engine Watch explains the important link between search and social media and why you should not be afraid of social media – particularly of social media being beyond your control.

Social media is becoming the corner stone of the web, evolving every day and challenging the search engines at their own game.

People no longer only use search engines to find products and services. They listen to Twitter, browse Facebook, check out online reviews and surf on their mobile phones.