Hiking Hong Kong recently embarked on a Social Media Marketing campaign to increase their Facebook Fan numbers and to make their website more interactive. Fan numbers increased dramatically from about 200 to now almost 1000 fans in just one month. This was achieved by creating Facebook Ads creating brand awareness and by placing Facebook Social Network Plugins on their website. Hiking Hong Kong went to town by engaging in multiple social networks including Bebo, StumbleUpon, Delicious, Digg, Flikr, Picasa, LinkedIn, orkut, Squidoo and Twitter. The launch of their new blog and live pollution and weather updates have increased visitor number to the point of exceeding their bandwidth limits for the month of November 2010.

The Hong Kong Jewish Community Centre have also launched their new website complete with News page and Google Calendar integration.

Hong Kong Jewish Community Centre Website

We look forward to interesting new projects in the year ahead: 2011.

On the right hand side of this page you will see the menu entitled “Recommended Reading”. Here we link to articles that are written on a level that is easy to understand and don’t need to be re-written by us, as there is enough information on the web already.

So please be sure to check out this menu often as a new article is added every so often. 

We have decided to feature each article also in a blog post so that they are not missed. We will simply provide to you a brief summary of the article and how it specifically relates to you so that you can make up your mind whether it is worth reading or not.

Wolfram Alpha made it’s public debut on Tuesday, showing the World what it has in mind. Check out the video below:

Now this ’search engine’, if you can call it that, is not really a search engine as such. It does not search through all the websites of the World and give you a list of results in terms of websites. Instead it collects knowledge and gives you answers from the knowledge it has. And evidently the knowledge is vast.

So Google has something similar on a more basic level. If I type “time:hong kong” into Google, I will get an answer that doesn’t list a website to tell me the time. It will instead be displayed above all search results. Or I may type in “50HKD in USD” and Google will return a result for me.

Wolfram Alpha does only this. But it is highly accurate and can give you all equations, break down data and basically tell you whatever you want to know. You can listen to some of the examples given in the video above. An example would be perhaps “what is the population in Hong Kong”, and we could break that down further saying “The number of people aged above 60″. Some of the examples given are incredible.

So will this compete with the big guns Google and Yahoo? It is quite possible that this will move into 3rd place. Wikipedia may be in for a shock and will perhaps no longer be listed number one for all search queries on the net. We will have to wait and see. Either way this is the next biggest thing to hit the world of search and we will no doubt hear much about it when it comes on live in about a weeks time.

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