With mobile communications advancing at the rate they are, it is likely that we will see more and more websites adapting to mobile formats as well as Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising catering for this market also.

Mobile advertising is poised to grow 74 percent this year to $913.5 million. It’s then predicted to accelerate in 2011 and then reach $13 billion in 2013.

Mobile Search 101 by Ron Jones at Search Engine Watch explains where we are with mobile phone technology and where we are likely to go in the future.