Archive for September, 2009

Bing Passes 10% Market Share

Well done Bing! Before long Bing will be the second most popular search engine behind Google, however use is sure to drop off once the excitement has dissipated.
I could see Bing getting up to a potential 20% (blatant guess) market share, perhaps until dropping down and settling at around 16-18%. Current Bing just passes 10% [...]

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Google Fast Flip – Google’s Newspaper & Magazine Reader

Google Fast Flip is a Google Labs application/style of search that is currently in testing mode. Read more about Google Fast Flip in this article by Greg Sterling.
Google Fast Flip lets you browse news articles and the like as if you are browsing through a newspaper. This visual representation makes it quick and easy to [...]

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Mobile Search 101 – Recommended Reading

With mobile communications advancing at the rate they are, it is likely that we will see more and more websites adapting to mobile formats as well as Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising catering for this market also.
Mobile advertising is poised to grow 74 percent this year to $913.5 million. It’s [...]

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The Link Between Search and Social – Recommended Reading

Linda Evans from Search Engine Watch explains the important link between search and social media and why you should not be afraid of social media – particularly of social media being beyond your control.
Social media is becoming the corner stone of the web, evolving every day and challenging the search engines at their own game.
People [...]

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The Long Tail of SEO and PPC

Rand Fishkin from SEOmoz explains how the long tail works and why it is so important to target the long tail in this video below:

SEOmoz Whiteboard Friday – Ignore the Tail at Your Peril! from Scott Willoughby on Vimeo.
The long tail can be applied to both Search Engine Optimization (SEO) and Pay Per Click (PPC) [...]

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Google Domination & Longer Search Queries

Hitwise data for January 2009 shows that Google continue their upwards trend to grab most of the searches carried out in the US. Google are now grabbing 72.09% of all searches in the US which is up 9% over the previous year.
Yahoo have lost 15%, MSN have lost 21% and Ask has also lost 21% [...]

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Paid Search Without Keywords – Recommended Reading

It looks like Google may be introducing paid search without using keywords to target clicks in sponsored results on Google. This would be done by way of choosing categories that your business is related to. Read more on Paid Search Without Keywords here.
What effect this will have on Google’s ranking system (quality score) may be [...]

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Wordpress Advanced Newspaper Theme – Recommended Reading

Blog Perfume always supply quality Wordpress resources and this Advanced Newspaper Theme is no exception. Check out this Advanced Newspaper Wordpress Theme @ Blog Perfume.

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Email Marketing & Search Engine Optimization (SEO)

Rand Fishkin from SEOmoz talks about email Marketing (and a little SEO) in this Video below. Although this content is a little more technical, the general gist of it is easily understood.

SEOmoz Whiteboard Friday – Email Marketing and SEO from Scott Willoughby on Vimeo.

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Introduction to the Google Ad Auction

Hal Varian, the Chief Economist at Google explains in a most excellent way, the way that Google AdWords determines ranking factors when you are bidding on keywords.
Hal explains that advertisers want to show relevant ads (most of the time), users want to see relevant ads, and Google wants the best for both advertisers and users.
Hal [...]

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