Eric Enge from Search Engine Watch discusses the ins and outs of investing in either Pay Per Click (PPC) campaigns or Search Engine Optimization (SEO). The are many advantages in investing in either one or the other, however many people do not understand that SEO usually offers a better Return On Investment (ROI). Because of this it is often very difficult to sell SEO services, as much of the selling process is in fact an education process, helping the client to understand and learn the benefits of Search Engine Optimization.

Selling SEO Projects Against PPC Campaigns discusses the easy part of selling PPC, the hard part of selling SEO and finally, selling your SEO product.

Although this article is not so much for clients reading about whether SEO is a better investment over PPC or vice versa, it does offer some interesting information for the client on why PPC is easy to sell, and why SEO is more difficult in comparison.