Herndon Hasty from Search Engine Watch explains in an easy to understand way how to organise web site content in an effective way for both your visitors and for search engines in regards to Search Engine Optimization (SEO).

“[Visitors] will come only if you’ve structured your information in a way that’s easy for visitors to navigate, and for search engines to understand.”

Herndon gives you six steps to follow in order to structure your website in the most ideal way:

1. Start with an audit of your product offerings.
2. Take your list to the Google AdWords Keyword Tool.
3. Compare your findings to your product list.
4. Classify your products.
5. Leverage your products.
6. Race to the bottom.

Read the full article on “SEO Friendly Site Structure – If You Build it, Will They Come?“.