David Delka from Search Engine Watch puts into perspective the cost benefits of employing a professional Search Engine Optimizer in this article “Quality SEO Pays For Itself“. The main points discussed are:

• Most executive management teams don’t yet fully understand the economics and far-reaching business implications of SEO.
• Search engine marketing’s transformation of legacy enterprise profitability is in its infancy.
• Most people outside of the search engine community do not fully appreciate the magnitude of the shift from push to pull marketing.
• Management teams must understand SEO to effectively manage it.
• Measuring SEO is still an imprecise art form, which Google appears determined to prevent from becoming a science.
• Search engine marketing might be the largest change management project in history.
• Executive recruiting needs to look beyond the job title to hire effective search engine marketing leaders.
• Search marketing-centric organizations will outperform.