Do you want to know “5 Ways to Improve your SEO Landing Pages“? Then hop on over to SEOmoz and read this insightful article on just that.

Sam Niccolls discusses the ways to increase your conversions and thus your Return On Investment (ROI) by optimizing the pages on which your visitors, and thus potential clients land.

Perhaps in days past your most important page was your home page, however that is no longer the case as search engines bring traffic to those pages which are most relevant to your visitors.

Read more about these valuable 5 tips to improve your landing pages and keep in mind that these are not only for SEO, they can increase the performance and value of your website:

1. Reassuring Policies: Highlighting security features, guarantees, or refund policies can earn trust in your new visitors.
2. Testimonials: Knowing that other customers have enjoyed a pleasant experience with your company instills trust in new visitors.
3. No Credit Card Forms: Lure your visitors in before slapping them in the face with a credit card form.
4. Email Collection: Make email sign-ups easy so that you can keep in touch with visitors who are most likely to convert to customers.
5. Look At Bounce Rate By URL: Look at changes to your site which will have the most impact and therefore require the least amount of effort on your behalf.