Google Squared is Google’s new answer to comparing results in search engines. Google Squared is not made to replace Google Search, but rather to help you find what you are looking for amongst a list of products or items. Check out Google Squared here.

Google Squared returns a spreadsheet view of results compared with one another for easy ah… comparison. This makes finding what you are looking for much easier. Lets look at some examples.

Let’s say we want to buy a new digital camera. Let’s type digital camera into Google squared: http://www.google.com/squared/search?q=digital+camera

Let’s narrow it down to Olympus Digital Camera: http://www.google.com/squared/search?q=olympus+digital+camera

This returns much more relevant results. With a table showing the item name, an image of the camera, a description, the manufacturer (of course they are all the same for this search), the resolution in Mega Pixels and the colors the are available in. The most interesting thing here is that all these pieces of information are actually sourced from different locations (you can see the domain name as you hover your mouse over each section).

There is also a button marked “Add to this Square” which will add more results to the table, should you decide that the search is highly relevant.

I like the look of the ‘tough’ range so I’ll enter “olympus tough digital camera” to narrow my results. http://www.google.com/squared/search?q=olympus+tough+digital+camera

Great. Now I can see many of the models in the tough range of Olympus digital cameras and I can also see the prices, the condition (if second hand), along with the usual item name, description and image. I’d like to see the Mega Pixel stats so I will add a column. I start typing in meg… and I can select megapixels from the drop down – oh it looks like Google need to do some more work on this feature as no values are returned.

Either way, I can see that I like the look of the Olympus Stylus Tough 6000. By clicking on the description I am taken to that specific product page on the Olympus America website which overall is a good experience for me, however clearly some refinements still need to be made – the reason why Google Squared is still in Beta.