Joshua Palau from Search Engine Watch helps clients understand the relevance and importance of SEO, and understanding SEO when it is carried out on their websites in this article “Why Settle For Best Practices?” as well as in this follow up article “Why Settle For Best Practices? Part 2“.

In the first part, Joshua distinguishes the differences between ‘Best Practices’ and ‘SEO Marketing’. With an easy to understand example relating to a Bricks and Mortar store, Joshua helps the client to understand the difference between telling your customers what you sell, to promoting your products/services. Another easy to understand example shows the difference between getting a website constructed and having it optimized for search engines.

In the second article, Joshua discusses the important aspects of SEO Marketing as well as when SEO should stop.