Click Fraud can be a real worry for advertisers on Pay Per Click (PPC) engines, especially the smaller ones. If it is not a concern to you, perhaps it should be. You should at the least understand what click fraud is and how it affects you.

In this article on “Click Fraud 101“, Ron Jones from Search Engine Watch, discusses the ins and outs of click fraud, who does it, and what you can do about it, as the advertiser.

In summary, click fraud is a malicious act carried out by someone who intentionally clicks on your ad when they are not at all interested in your service or product. This may be carried out by your competition in order to drain your Pay Per Click budget, or it may be done by site owners who get a revenue from Pay Per Click engines when someone (in this case them), clicks on the ads that are displayed on their website.