Tim Ash from Search Engine Watch continues his series of articles on the AIDA conversion funnel with this article on “The Decision-Making Funnel, Stage 4: Action, Part 1” and part 2 “The Decision-Making Funnel, Stage 4: Action, Part 2“.

In part 1 tim looks at creating conversions from visitors into customers and continues in part 2 to look at brand strength, resource investment, the total solution, risk reducers, and lastly validation and credibility.

Check out the previous stages of these articles:

1. Creating Landing Page Awareness
2. Creating Web Site Interest
3. Reaching Desirable Outcomes