Joe Lovett from iProspect delves into the world of Social Media in this article titled “A Social Media Reality Check: Time To Get Serious“.

Joe looks at several aspects of social media including:

1. Understanding the value of social media
2. The power of social media in action
3. Why social media works
4. Putting social media into action

Also discussed is how to develop an effective social media strategy through several key areas:

1. Step 1: Assess your reputation.
2. Step 2: Establish credibility.
3. Step 3: Enhance your image.
4. Step 4: Monitor your landscape.

In general, this article shows that social media involves more than just creating a Facebook page. This article shows that “Marketers who get serious with social media will derive serious value from it. It’s that simple.”