When building desire on your website landing page it is important to follow these steps:

• Make the visitor feel appreciated
• Make the visitor feel safe
• Understand that the visitor is in control

Tim Ash from Search Engine Watch continues his foray of articles on the AIDA conversion funnel with this article on “The Decision-Making Funnel, Stage 3: Desire, Part 1” and part 2 “The Decision-Making Funnel, Stage 3: Desire, Part 2“.

Tim looks at the steps a visitor will pass through when they are determining whether you have what they want. These steps are:

• Research
• Compare
• Get Details
• Customize

Check out the previous stages of these articles:

1. Creating Landing Page Awareness
2. Creating Web Site Interest