It may be very well to have your website, your presence on the web, but as you may have heard before, the buck does not stop here.
To increase people coming to your site you may need to carry out Search Engine Optimization (SEO) in order to make your website rank higher on the natural search [...]

Joshua Palau from Search Engine Watch helps clients understand the relevance and importance of SEO, and understanding SEO when it is carried out on their websites in this article “Why Settle For Best Practices?” as well as in this follow up article “Why Settle For Best Practices? Part 2“.
In the first part, Joshua distinguishes the [...]

Mark Jackson from Search Engine Watch discusses how to choose a Search Engine Optimization (SEO) firm in this article entitled “Selecting an SEO Firm: The What, How, and Who“. 
For a company new to SEO, it is often very difficult to choose a reputable Search Engine Optimization company. Without a basic understanding of SEO, it can [...]

In this three part series I will describe the basics of Search Engine Optimization (SEO). This is what is usually included in a website design that claims to be “Search Engine Friendly”. Many website designers will use this term to give the impression that their websites will be indexed and ranked highly by search engines [...]

Joe Lovett from iProspect delves into the world of Social Media in this article titled “A Social Media Reality Check: Time To Get Serious“.
Joe looks at several aspects of social media including:

Understanding the value of social media
The power of social media in action
Why social media works
Putting social media into action

Also discussed is how to develop [...]

I was recently asked by a client whether adding images to their site will increase their visibility in search engines. It isn’t a question I come across often, however it is indeed a valid enquiry.
If the pictures are relevant to the keywords targeted, then they may increase visibility on sites like Google Image search, however [...]

When setting up a website for multiple countries it can often lead to dilemmas as to how to approach the subject when incorporating Search Engine Optimization (SEO) into the mix. Multiple questions arise:

Where should I host my website?
Should I invest in a country specific domain name?
How can I build website visibility within each individual country?
How [...]

When writing ads and building campaigns for Pay Per Click (PPC) advertising it is important to do so in such a fashion that builds upon brand loyalty and instills trust into visitors that your brand and what you offer are of value to the visitor.
In this article on “Paid Search: Building Brand Loyalty Two Seconds At [...]

Click Fraud can be a real worry for advertisers on Pay Per Click (PPC) engines, especially the smaller ones. If it is not a concern to you, perhaps it should be. You should at the least understand what click fraud is and how it affects you.
In this article on “Click Fraud 101“, Ron Jones from [...]

John Federman discusses the success available to search engine advertisers in this article on “Paid Search: Moving Beyond The Keyword“.