Making your website landing page interesting enough to keep your visitor around is the second step after gaining their awareness. The two main rules of web interest are to understand who the visitor is and what they are trying to accomplish.

Tim Ash from Search Engine Watch explains how to arouse the interest of a visitor to your web site in this article entitled “The Decision-Making Funnel, Stage 2: Interest” which is a continuation from my previous post on “Creating Landing Page Awareness“.

Part 2 of this series of articles looks at self-selection and recognition where people can identify with a specific need that they have.