In this 4 part series of articles, Tim Ash from Search Engine Watch examines the AIDA conversion sales funnel which governs all web conversions. Incidentally, it was discovered in 1898 by one Elias St. Elmo Lewis. It goes like this:

1. Awareness
2. Interest
3. Desire
4. Action

To read more on this process read his article on “Landing Pages and the Decision Making Process“.

In “The Decision-Making Funnel, Stage 1: Awareness“, Tim addresses the issues concerning awareness and attention. Specifically, Tim looks at:

• Permission Marketing
• The Rules of Web Awareness
• Banner Ads
• Entry Pop-Ups
• Exit Pop-Ups
• Home Page Awareness