When writing ads and building campaigns for Pay Per Click (PPC) advertising it is important to do so in such a fashion that builds upon brand loyalty and instills trust into visitors that your brand and what you offer are of value to the visitor.

In this article on “Paid Search: Building Brand Loyalty Two Seconds At A Time“, Brian Yamada from iProspect, discusses three elements of building brand loyalty with paid search – relevance, messaging and feedback.