Not yet released, but coming by the end of this year is an entirely new concept by Google. It is called Google Wave and will help you communicate with your contacts much more easily.
Looking at this exciting preview of the product, Google Wave will enable you to communicate much more effectively, much more quicker, and [...]

Microsoft continues to try to capture a larger audience by releasing a new search engine named “Bing”.
As with their last change from “MSN” to “Live”, “Bing” will probably result in the same confusion that no one will know it officially exists, frankly because it probably won’t have that much of an impact. If it does, [...]

Tim Ash from Search Engine Watch continues his series of articles on the AIDA conversion funnel with this article on “The Decision-Making Funnel, Stage 4: Action, Part 1” and part 2 “The Decision-Making Funnel, Stage 4: Action, Part 2“.
In part 1 tim looks at creating conversions from visitors into customers and continues in part 2 [...]

When building desire on your website landing page it is important to follow these steps:

Make the visitor feel appreciated
Make the visitor feel safe
Understand that the visitor is in control

Tim Ash from Search Engine Watch continues his foray of articles on the AIDA conversion funnel with this article on “The Decision-Making Funnel, Stage 3: Desire, Part [...]

Making your website landing page interesting enough to keep your visitor around is the second step after gaining their awareness. The two main rules of web interest are to understand who the visitor is and what they are trying to accomplish.
Tim Ash from Search Engine Watch explains how to arouse the interest of a visitor [...]

In this 4 part series of articles, Tim Ash from Search Engine Watch examines the AIDA conversion sales funnel which governs all web conversions. Incidentally, it was discovered in 1898 by one Elias St. Elmo Lewis. It goes like this:

Awareness
Interest
Desire
Action

To read more on this process read his article on “Landing Pages and the Decision Making [...]

In this three part series I will describe the basics of Search Engine Optimization (SEO). This is what is usually included in a website design that claims to be “Search Engine Friendly”. Many website designers will use this term to give the impression that their websites will be indexed and ranked highly by search engines [...]

We often get fixated on achieving high rankings in search engines and then just leave it at that. Investing in Search Engine Optimization (SEO) and/or Pay Per Click (PPC) management is not where it stops. Taking SEO one step further into content optimization can result in large (positive) changes to increase Return On Investment (ROI). [...]

eNewsletters offer a great way to target the visitors who you know have already converted into customers and therefore offer the best Return On Investment (ROI). But just sending an eNewsletter is the first step.
When built correctly, an eNewsletter offers a wide array of tracking features which can help you to maximise your ROI. The [...]

We’ve talked about link building before in the recommended reading video from Rand Fishkin from SEOmoz. Rand continues in this video below by explaining the dangers of using link farms to build links pointing to your website, thereby being an attempt to increase your visibility in search engine listings.
Link farms were commonly used in the [...]