Sure you can. You can open up a starter edition account and be up and running in 15 minutes on your own accord. But…

• Do you really know what you are doing? 
• Do you know if your account is performing to the best of its ability? 
• Are you achieving maximum Return On Investment (ROI)? 
• Are you spending your money wisely or are you throwing it down the drain? 
• Are you targeting the correct audience? 

These questions and more need to be answered. Google AdWords has made it easy for you to run your own AdWords account, however when managed correctly, a lot of work, time and effort must be put in to make in work in harmony and achieve maximum ROI. It must be monitored often to make sure that it is still performing well as there are always new advertisers entering the market and old ones leaving, thereby changing the bid prices and dynamics of your advertising placements.

If you know Google AdWords inside out and if you have the time to manage your own account, then yes, you can manage your Google AdWords account. However if you don’t, then I would only recommend doing so if you don’t mind throwing money down the drain, because that is exactly what you will be doing. As well as making it easy for you to manage your own account, Google AdWords also makes it easy for you to spend your money, and they encourage you to do so through services such as advertising on the content network which may result in an extremely low conversion rate when you may be better off sticking to the search network only.

Further questions worth asking:

1. Do you know how to use negative keywords, exact match keywords, phrase match keywords and broad match keywords correctly?
2. Do you know how to use day-parting?
3. Do you know how to target users in specific areas/countries?
4. Do you know how to write effective ad text?
5. Do you know which keywords potential clients are using to find your products/services? Do you know how to find these keywords?
6. Do you know which landing pages to target?
7. Do you know how to setup keywords, ad groups, campaigns and accounts effectively?
8. Do you know the benefits of both advertising on the search network and the content network?
9. Do you know how to do A/B testing?
10. Do you know how to choose the best performing ads?
11. Do you know how to achieve a high quality score?
12. Do you know how to maximize Return On Investment?
13. Do you know how to perform conversion tracking?
14. Do you know how to use Google Analytics to measure your account performance?
15. Do you really know what you are doing? Are you confident in your ability to manage your own Google AdWords Account?

If you think you’d be better off having us manage your Google AdWords account then visit our website page on our Google AdWords Pay Per Click management service.