It’s about time we see a fresh and worthy competitor to challenge the search engines. The Microsoft Yahoo merger will not make much of a dent in Google’s winning streak in search, should it go ahead. I suspect however that the next best thing is likely to put a sizable dent in Yahoo’s search share [...]

Many services available to submit your website to hundreds of search engines are a waste of time. This is due to the fact that unless your website has been optimized, at least with the most basic optimization tags (title, meta keyword, meta description), then submission to any search engine is going to rank extremely poorly.
Further, [...]

The term “Black Hat” is used often in Search Engine Optimization and is one of the reasons why so many people are unsure of what Search Engine Optimization has to offer and whether SEO is safe to carry out without getting their website banned on search engines, which is the last thing anyone wants.
Black Hat [...]

Google AdWords is a very advanced and very fair Pay Per Click system. If setup correctly, you can be sure that you are getting the best Return On Investment (ROI) on your Google AdWords Pay Per Click engine due to its Quality Score system.
Quality Score is Google’s way of determining how relevant your ads are [...]

Sure you can. You can open up a starter edition account and be up and running in 15 minutes on your own accord. But…

Do you really know what you are doing? 
Do you know if your account is performing to the best of its ability? 
Are you achieving maximum Return On Investment (ROI)? 
Are you spending your money [...]

Customers are often misinformed by Website design companies who do not offer or specialize in Search Engine Optimization (SEO), that SEO is either not needed or only implemented after the website is built. This can become a major problem.
The best time to implement Search Engine Optimization is in the early stages of website design. Since [...]

There is often a large debate on whether to use Search Engine Optimization (SEO) or Pay Per Click (PPC) management as to which of these services is the most valuable to use and which will give you the best Return On Investmest (ROI), and rightly so.
Both services have their advantages and disadvantages, however, what is [...]

Search Engine Marketing is the practice of making one’s website visible in search engines such as Google or Yahoo, the two most popular search engines in Hong Kong. Two main ingredients to Search Engine Marketing (SEM) are Search Engine Optimization (SEO) and Pay Per Click (PPC) management.
Pay Per Click management involves placing paid adverts on [...]

Welcome to our new blog. This blog has been created to offer advice in the field of Search Engine Marketing (SEM) as well as general advice in other aspects to website design and development to our clients and potential clients, as well as anyone else who may drop by.
Stay up to date with our latest [...]